The story behind
About Bedtime Collection
About Bedtime Collection
BEDTIME
Bedtime is a Norwegian family business that has been offering sleep-promoting products for over 25 years. The company is currently run by the family's daughter Helene. Helene's mother, a physiotherapist, and her father, a doctor, established the company together in 1997. It all started with the development of air-based mattresses for the healthcare sector. Helene has worked in the company for over 20 years, and she was an early adopter of establishing an online store with a sleep-related assortment.
Helene studied business and management in France, as well as entrepreneurship in the United States. Using her family’s health and sleep-related business as a springboard, she put her own entrepreneurial dreams into action. She introduced a new collection of bedding and bedding sets focused on good sleep, well-being, and the feeling of French luxury. This was the start of the Bedtime Collection.
BEDTIME COLLECTION
Bedtime Collection began with bamboo bedding, bedding sets, sheets and pillowcases which are still our bestsellers. As a mother of young children, Helene noticed the positive properties of bamboo textiles early on 15 years ago. Bedtime was one of the first to sell bamboo bedding in Norway. Bamboo viscose bedding is perfect for sensitive skin due to the textile's soft and itch-free properties. Bamboo viscose has a satin-like finish that is reminiscent of silk, but costs a fraction of the price.
But then it was tempting to try bedding. bedding sets and pillowcases in silk too. Helene was inspired by the French's ability to enrich everyday life with quality, and their ability to surround themselves with luxury. So why couldn't we Norwegians do the same? Bedding in Mulberry silk was introduced and quickly became a success. Silk is the most lucrative material you can choose in the textile world. It is silky soft against skin and hair and is used more and more in the beauty industry. In the Bedtime Collection you will find constantly new silk products for sleep and well-being.
We see that customers are more and more aware of their sleep health. You sleep about 1/3 of your life, a full 24 years and 4 months an average person sleeps throughout their entire life. Our overall goal is therefore to offer our customers bedding and bedding sets of the highest quality that promote a good night's sleep.
The Bedtime Collection contains products that we design and develop ourselves in Norway. We only work with carefully selected quality manufacturers all over the world. We felt that there was a lot of the same stuff out there on the market, so we aimed for a slightly different range – a range that focuses on quality sleep, well-being and aesthetics.
We draw on our team's healthcare background and our experience from the healthcare sector. We only sell what we want to sell, and what we believe can give our customers a good night's sleep. We are an independent player who is not locked into a chain and overall purchasing strategies.
“It´s Bedtime – It´s your time”
Sustainability and Certifications
Sustainability and Certifications
We are working towards a greener path.
As a supplier in the retail sector, we have an additional responsibility to do everything in our power to leave a positive impact on the environment. After many years, the consumption pattern has changed from "use-and-throw" to more towards environmentally conscious choices. Both consumers, businesses and the public sector are embracing the green shift - and taking more responsibility for their choices. As a supplier to the consumer market and the public sector, we want to be a safe and good choice, with a clear focus on the environment and sustainability.
Environmental lighthouse
Bedtime AS is an environmental lighthouse certified company. This involves recertification every three years, through an independent third-party inspection. A certification is therefore an extra security for the customer. It proves that we work systematically with the environment, and do everything we can within our industry
Read more about Environmental Lighthouse certification here ➤.
- We are certified as an Environmental Lighthouse and we are a member of Grønt punkt and actively participate in the business community's efforts to collect and recycle packaging.
- We use Elretur's return system for waste electronic products. All electronic equipment purchased from Bedtime can be returned free of charge for recycling with us.
- We only have products that are Oeko-Tex certified.
We are a Norwegian online store.
There are no customs duties or taxes on our goods, and we are obliged to follow Norwegian consumer legislation.
We are a serious player in the market
Bedtime is qualified for an AAA rating from Bisnode, which is the highest rating. This means that the company has a strong economy, is well-established and there are no significant payment remarks or auditor's remarks registered against us. We are a player that is safe to do business with.
Delivery & returns
Delivery & returns
DELIVERY
Standard delivery time:
Bedtime Collection bedding collection – shipping approximately 2-5 days every business day.
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RETURN
Unless the agreement is exempt from the right of withdrawal, the buyer may cancel the purchase of the goods in accordance with the Right of Withdrawal Act. When exercising the right of withdrawal, the goods must be returned to the seller without undue delay and no later than 14 days from the date of notification of the exercise of the right of withdrawal. The buyer covers the direct costs of returning the goods, unless otherwise agreed. The seller cannot set a fee for the buyer's exercise of the right of withdrawal.
Exceptions to the Right of Withdrawal Act:
Hygiene products such as mattresses, duvets, pillows, bed linen and towels must be unused and cannot be returned if the original packaging is broken. Such goods are not covered by the right of withdrawal and therefore cannot be returned for reasons of health protection and hygiene.









